Failure Is A Data Point

Jayesh Parmar was born in Saskatoon, Canada and now calls Vancouver, British Columbia home. He was the former CEO/Co-Founder of Picatic.com, which was acquired by Eventbrite in 2018. Jayesh is an active investor, a lifelong student, and has jumped back into being a Co-CEO/Co-founder of Gunkii, the world's sexiest tongue scraper. Gunkii incorporates his Indian roots and the Ayurveda system of medicine while embracing his teaching background and love of helping children. 

Giving back to the community and those in need has always been at the heart of what drives Jayesh’s passion, alongside his mission is to build profit and purpose companies with team cultures that are immersed in giving, cheekiness, fun, and adventure.

Jayesh is married to an amazing partner, Nicole. Together they are the proud parents to an incredible tiny human, Jai. When not spending time on building businesses, Jayesh loves spending his “off-time” coaching and hanging with his family.

Here’s a glimpse of what you’ll learn:

  • Jayesh Parmar’s pride in being born in Saskatchewan

  • How Picatic sprang from a problem Jay wanted to solve for himself

  • What the term ‘value consideration’ means to Jay

  • How Martin defines ‘operational excellence’

  • What shifted for Jay during COVID that led to founding Gunkii

  • The lessons about failure that Jay learned in San Francisco

  • Why Jay advises to “chop wood and carry water”

  • What Jay is focused on now and what it means to him

In this episode…

Jayesh Parmar is a proud native of Saskatoon, Saskatchewan who now resides in Vancouver. His entrepreneurial spirit was evident right from university when he started a party company with a BDC $3,000 student business loan in 1997. Eventually that little company started doing their own events, and those events led to a problem Jay wanted to solve: namely, how to streamline the then-burdensome record store physical ticketing system. This is how he came to found the online ticketing and management company, Picatic. Picatic was eventually acquired by Eventbrite, in 2018. 

Jay is currently co-founder of Gunkii.com - the world’s sexiest tongue scraper - with his wife, Nicole. He learned a lot of valuable lessons about leadership and operational excellence through his business journey, and he carries those lessons with him today. During his time at Picatic, he valued customer experience so much that in the early years he’d help organize events and work the door, and his presence at events continued as the company grew. He always wanted to know if the customer was happy.

In this episode of What CEOs Talk About, host Martin Hunter and guest Jayesh Parmar delve into why failure is, to quote Jay, “a data point” and something that imparts valuable information about your process and growth. Jay explains some of his own failures and how he is proud of them, despite their difficulty. He speaks to the importance of perseverance, radical candor, and redefining what success looks like for him. His sincerity and insightfulness are not to be missed.

Resources mentioned in this episode:

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