Negotiating For Startups

Mark Raffan is a serial entrepreneur and podcast extraordinaire who helps entrepreneurs and business leaders negotiate better deals and make more money. He is the Founder of Negotiations Ninja, where he offers world-class negotiation training. He is also the Founder of Content Callout, a content creation and social media marketing firm that develops B2B brands.

Mark is an expert on negotiation, influence, and persuasion. He has coached executives and teams in some of the largest companies in the world, and his Negotiations Ninja Podcast is the #1 negotiation podcast online.

Here’s a glimpse of what you’ll learn: 

• Mark Raffan discusses the process of negotiation and how to use it to achieve success

• What inspired Mark to start his Negotiations Ninja podcast and training business?

• The importance of cash flow for running a successful business

• How a CEO or VC should negotiate with a big brand—and how to be creative when negotiating

• Red flags to look out for when negotiating a deal

• Mark shares real-life examples of contracts gone wrong and gives his advice for handling such situations

• The dos and don’ts of negotiating as a CEO versus as a VC

• Mark's recommendations for books on the topic of negotiation

• Where to get in contact with Mark Raffan

In this episode…

As a world-renowned negotiations trainer, Mark Raffan has discovered that many startup CEOs and VCs lack the negotiation skills necessary for running a successful business. As he says, this is typically because the majority of them focus on growing and scaling too quickly and simply overlook this critical skill. 

So, what is Mark’s advice to CEOs and VCs looking to become better negotiators in 2021? According to him, the secret is learning how to be disciplined in the negotiation process. The best way to do this is to implement an effective negotiation system and strategy, as this will save you from leaving any money on the table. 

Mark Raffan, the Founder of Negotiations Ninja, joins Martin Hunter in this episode of What CEOs Talk About to discuss the ins and outs of negotiating for startups. Mark shares his strategies for negotiating with different types of companies and people, how to incorporate creativity into the negotiation process, and the importance of discipline when creating a negotiation strategy. Stay tuned.

Resources Mentioned in this episode

• URGEO

• Contact email: info@urgeo.com

• Martin Hunter on LinkedIn

• Mark Raffan on LinkedIn

• Negotiations Ninja

• Negotiations Ninja Podcast

• Content Callout

• Dominic Rubino on LinkedIn

• Negotiate Anything Podcast with Kwame Christian

• "Re-inventing Yourself" with Dominic Rubino

• You Can Negotiate Anything: The World's Best Negotiator Tells You How To Get What You Want by Herb Cohen

• The Art of Learning: An Inner Journey to Optimal Performance by Josh Waitzkin

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